Becoming a coach is not an easy road, and customers won't just fall into your lap. It takes more than passion and enthusiasm to make a profit in the life coaching business. You need to have a few other things combined with it to make it a successful business. It's important to choose a very specific niche and build a brand around it.
You also need to play to your strengths and personality. It's not enough to just have an interesting or inspiring message, people need to be willing to pay you for it. You may need to move away from what you learned in coaching school and accelerate the success of your business by playing to your strengths and personality. It's also important to have a program or training that you can offer, as well as practical steps that you didn't learn in life coaching school that can help you get clients faster.
It's also important to keep your work to pay for Facebook ads and other courses. Don't assume that people are broke and can't afford your services, because this prevents you from actually working on anything in your business. It's also important to remember that coaching is a crappy business model and requires more effort than you imagine. It's worth noting here that while the life coach and therapist may seem like similar professions, their roles are quite different.
A life coach helps clients move forward by setting and meeting goals, while a therapist helps clients look back to recover from past trauma. If you start your own business without much experience, you're likely to find yourself competing against life coaches who have years in the field, a strong customer base, and an established reputation. It takes a lot of marketing mojo, drive, and ongoing commitment to make a good living as a life coach. You may need to leave your job and work part-time or full-time on building your business. You should also be certified as a life coach and financial education instructor to help advance your vision.
Any tangible skill is approximately 10,000 times easier to market than training, so don't completely abandon them to become a life coach. Coaching is so flexible that you can work as little or as much as you want. You can generate a high hourly rate compared to other professions, so part-time or full-time you'll probably earn more per hour than in other jobs you've had. In conclusion, it is possible to make a good living as a life coach but it takes hard work, dedication, and commitment. You need to choose a specific niche, build a brand around it, play to your strengths and personality, offer programs or training, keep up with marketing mojo, be certified as a life coach and financial education instructor, and be willing to work hard.
